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July 21, 2025
According to The Guardian, a new study by analytics firm Authoritas found that “a site previously ranked first in a search result could lose about 79 percent of its traffic for that query” when an AI Overview is shown above the link. A separate month-long analysis by the Pew Research Center found that users “only clicked a link under an AI summary once every 100 times”.
According to The Guardian, a new study by analytics firm Authoritas found that “a site previously ranked first in a search result could lose about 79 percent of its traffic for that query” when an AI Overview is shown above the link. A separate month-long analysis by the Pew Research Center found that users “only clicked a link under an AI summary once every 100 times”.